Cannaraw
Identity System
Creative Direction, Brand Development and Design — IHG Co.
Cannaraw® a hemp company, will be launching it’s first line of organic, hemp-derived CBD products. To meet the consumers need for high-end quality cannabis, we tapped into the power of simplicity while combining leading edge sustainable packaging.
From biodegradable hemp paper labels on recyclable glass topped with bamboo caps, to post-consumer recycled plastic bags and containers, to the earthy brand colors, and the logo font choice and typography design that mimics the hard-edges on the hemp plant —every detail was considered to create a memorable green brand.
Cannaraw aims to make an impact on younger generations and become a leader in using post-consumer recycled plastic packaging within the cannabis industry.