Algo Dulce

Brand Identity, Product Branding & Interior Design with Roberto Daniel Gonzalez

Algo Dulce, an ice cream shop and a cafe offers an array of ice cream flavors, specialty candies, a coffee menu and baked goods. The cafe and ice cream parlor is your sweet new neighbor offering sweet predominantly Mexican classics along with American infusions. Their goal is to expand within the Chicagoland area.

We created a brand identity system for Algo Dulce that positioned it as a one stop luxury shop for sweet tooth aficionados. We used minimal graphic elements for the logo and packaging and a both a soft pastel and bright color palette that reflects the delicacy of sweets. The interior design is cozy, urban-chic, and invites you to come in, give in to your sweet cravings and enjoy it while doing so.