Fanta

Fanta re-launched and presented a new face to their current product in 2016. In order to capitalize on the momentum of the launch, we set out to improve Fantas’ shoppers’ retail engagement by improving relevancy with the new generation of teens while keeping moms as an ally. Through a customized Fanta emoji keyboard, tandem takeover sampling events, ambient OOH, Snapchat filters and interactive billboards for teens–to unique retail experiences for mom, we helped connect Fanta to our two shopper targets by speaking to them in a language they both understood.