Coca-Cola
Freestyle

In 2015, we developed an integrated summer program, which promoted the fruit flavored beverage options on the Coca-Cola Freestyle machine. We drove awareness and encouraged consumer trial by leveraging flavor as an enabler of a unique and memorable summer experience. The campaign, Go on a Flavor Adventure, targeted active go-getters, adventurers and those interested in experiencing a variety from life. OOH billboards were set up near retail locations to drive traffic in-store. Once in-store, menu and promo screens on the Coca-Cola Freestyle machine, as well as in-store signage reminded the consumer that summer is the ultimate time to try new things, discover new summer flavors and keep the adventure going.